It's been tough for me to write this post. What you're now reading is probably my 5th full draft with numerous edits along the way. TuckooandMooCow--and me, personally--have come a long way since the meager beginnings in late fall of 2010. I began 2011 hopeful, filled with ideas, and excited about what the future would bring. I couldn't see very far down the road, but isn't that why the earth is round to keep us from seeing too far?
2011 brought a huge challenge as well as a great gift in one: the opportunity to support both my husband and myself (and our little dog) with only my income from TuckooandMooCow. This began in March when we took the plunge and moved to Asheville, NC after living for seven months with my parents. It was tough. Much tougher than I was anticipating, and even when sales and life seemed steady, I couldn't help but let anxiety creep in.
By the summer slowdown (typical for all in sales), I was pretty nervous. Would this month be the last for TuckooandMooCow? How much longer could I keep up my work-everyday routine? When would my husband find a job and alleviate some of the pressure I was feeling? It was overwhelming and I personally feel my customer service in the months of August and September reflect that to a certain degree. It was hard for me to focus and remember to respond promptly to e-mails. Even though items were going out in good time, I wasn't really all there for my customers and I knew it--that made me worry more. Basically, I was letting stress snowball.
As the Christmas season approached, I made some goals for myself. I worked hard to pull myself out of what I had begun to see as a rut and really push to make TuckooandMooCow into what I had wanted to make it back in June! I edited my photos, pulled old designs and added new ones, revamped descriptions, revamped my packaging, and just freshened everything up a bit!
Now that another successful holiday selling season is winding to a close, I begin to reflect on what I didn't like about 2011 and where I want to take 2012. For myself, my goals are small: support my husband in every possible way as he begins his career with the Air Force in March, give myself a little more ME time, and write more--possibly even start a blog filled with my creative writing.
For TuckooandMooCow, my goals are clear and will require work:
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Create a more quality product. Although my product is now of a good, durable quality that will last, there are ways in which it could be much improved. My hope is to begin to make this happen more and more in the coming months starting immediately with the introduction of a
Sterling Silver chain upgrade option.
-Introduce more and more limited edition pieces and pull back on many of the open edition designs. Currently, my work is dominated by made-to-order open edition pieces. This will begin to shift more in 2012. As the settings themselves grow in quality, so shall the paintings, As the paintings become more detailed it will become increasingly more difficult to duplicate them. This will give these pieces a real one-of-a-kind quality that I am excited to offer you more!
-Launch my own website in January. When 2011 originally began I had plans of creating and launching my own website, but I just never really made the time. Now, I am much more ready. After deep thinking and some thoughts I shared with you in
this post about my brand and Etsy's, I have decided that this is a necessary step and one I am definitely ready to take
now.
-Work to brand and build both on and off Etsy. Right now, TuckooandMooCow is that oh-so-common breed of Etsy-brand businesses. Without Etsy, it is barely recognizable. In 2012 it is my goal to make this change more and more spilling over into 2013's goals.
My hope is that with all of these goals, as well as a few too small to warrant mentioning, I will be able to bring
you a better shopping experience and an even more exciting piece of jewelry or art to own! Art is often made more interesting by understanding at least a part of the story behind it. I hope that by getting to know me a little better you feel the same way about the tiny paintings you wear.
Happy New Year, everyone! Have a wonderful and rich 2012!